Through an integrated team across sales, research, and marketing, we are able to offer the greatest value to our clients. We conduct extensive due diligence to identify the highest and best use of a property and develop a clear marketing strategy before taking any property to market.



Buy and Sell services for investment properties and development land through MLS listings and exclusive deals


Dedicated marketing and design department to maximize our outreach and value for each listing

Advisory Services

We provide up to date land-use analysis, portfolio management, and development consultation


Property specific and area wide analysis, along with thorough property valuations

A message FROM JOE

The access to and acquisition of land has driven much of the growth in the Fraser Valley. From Metro to Translink, to a changing climate and people, to startups and established business, to immigration and settlement; Land has been woven into the very core of what makes the Fraser Valley a great place to do business. Here’s to the next 25 years!


Land: For the Love of Dirt


"I have nothing but the highest praise for Joe and Varing Marketing Group. He was low key and respectful of our wishes, and was spot on with his recommendations for the potential, and subsequent sale. I would, and indeed have highly recommended him as a realtor. His knowledge and contacts are phenomenal."

Gord Cave and family

"Joe and his team are truly a trifecta; professional, knowledgeable and driven. His team outshines the competition because they live, breathe and sleep real estate. When speaking with Joe, his passion for real estate and his love of the industry gives you the assurance you are dealing with an elite professional in his field. I strongly believe Joe's success is based on his honesty, transparency and communication skills. That is why we put our trust in Joe and his team. “We love to buy Joe's DIRT."

Harman Aujla, Director-Fraser Valley Legacy Homes

"Joe is a very unique individual, he’s goal-driven, it’s obvious. When he approached us, he had done all his homework and knew exactly what we could attain both in terms of price and completion, not to mention the large Direct Deposit we received. We are thankful that we connected with Joe and his team, they are one of a kind. Keep selling Dirt!"


"Amazing service! Joe is very dedicated and knowledgeable. He delivers what he promises.  He will not sell and forget. Joe really knows land. He actually understands the whole development process, Land use, servicing and municipal approval process and pricing. Only a phone call away providing prompt responses to any question or concern regarding land or development process whether related to your individual transaction or not.  Very happy to have met with him and looking forward to a long term business relationship."

Shiv Garg, Radiance Developments

"I would like to thank Joe and his team for their first rate professionalism and patience on selling our property.
On behalf of my brothers Bill, Ray, and Hank thank you for helping us get the outcome we were hoping for. I know it took a lot of work on your part to find the right buyer and your honesty and integrity is much appreciated. Thanks from all of us!"


"I’ve known Joe Varing for a long time. He is a thorough professional and a family-oriented person. Very warm and knowledgeable. Every time I meet him, we talk about life and how to celebrate this gift of God. We also talk about spirituality. I’m so glad that I met him. Joe’s always given me great advice about real estate. He believes in earning respect before business. He is a very honest and ethical person. He always makes me comfortable with his knowledge and expertise. He values his client’s time and has a very professional attitude. I have great respect and regard for Joe.

He believes in helping people and the community. He is always there for you when needed.  He is a great human being and very humble."

Baldev Bath, Basant Motors

"We were wanting to find an affordable, trustworthy Company to list our Property for sale. After checking a few places we decided to list with Joe at Varing Marketing Group. We were delighted with our choice. The attention they pay to detail, the professional manner in which they conduct all their business. The Varing Group leave no stone unturned when getting and displaying all the proper information regarding your property for sale. Joe treated us with respect always and like we were a very important client. Highly recommend the Varing Marketing Group."

Barry & Rose Doud

"It is no surprise that some of the Fraser Valley’s most successful developers rely upon his analytical abilities and market knowledge. Joe has assisted many of my clients with their most significant land acquisitions in the Fraser Valley. He has delivered results and is a consummate professional. His strategic advice and negotiation skills have been instrumental in many of my clients’ successes."

Partner at Fasken Martineau DuMoulin LLP

"Joe Varing showed a huge amount of professionalism throughout the process of selling our property. He listened to our concerns and guided us every step of the way. We are more than happy with the services provided by Joe and his team and will highly recommend them to our friends and associates."


"Thanks for exceeding our expectations with the sale of our land! Joe and the team kept us informed of everything that was happening in the area: from Development applications to comparable sales. We wouldn’t hesitate to recommend Varing Marketing Group to sell your Development parcel!"


"Working with Joe and his team was a pleasant experience, he suggested the best time and price to list , gave the updates on offers presented, followed through on all items discussed before, we give them a Five Star Rating"


"Land is a precious jewel, it must be handled with love and kindness. Joe Varing understands the law of the land. If one wants to have a conversation beyond the normal jargon, give this young man a call."


"Relationship driven, results oriented. Joe Varing is persistent to say the least. His knowledge of land from the ground up is thought provoking and quite educational. He’s not 1 dimensional by any stretch of the imagination."


"The expertise, honesty and integrity in conducting business with Joe and his team are second to none. One of the greatest benefits in working with Joe is that you have peace of mind knowing that your interests are looked after with the utmost care and attention."


"Joe and his team are simply the best, anyone looking to sell land should 1st consult with them.

Honest, persistent and value relationships."

Theresa Sung

"When we finally came to the decision to sell Joe Varing and his professional team made it an extremely easy process. We had certain goals we wanted to accomplish in this transaction and he was able to help us reach them. He communicated well with us through the process, answering questions with up to date information and always in a pleasant, non-pressured atmosphere. It was a pleasure!"


" Mr. Varing and his team have performed in a most admirable way; respectful to the concerns of Vendor and Buyer alike; prompt, efficient and with a keen attention to details. The Varing team of professionals provide the full scope of guidance and assistance required in the purchasing or selling Land Development Properties. We give Joe Varing and his firm a Five Star Rating."

Edward F. Byskal
E. F. Byskal & Associates Ltd.

"Joe helped us choose the right time to list the property. With his help we were able to secure a deal that benefited both buyer and seller. During the entire process, Joe was always immediately available to answer our questions. We recommend Joe Varing and Varing Marketing Group to anyone intending to buy or sell development property."


"Joe made an excellent, well-researched presentation to our property committee. In subsequent meetings he gave us very good service in terms of making us aware of the process, developing a marketing plan and keeping us up to date on developments. His group followed through on the marketing plan. We had a positive result within the time frame we had set out and on terms very similar to our initial goals."

Alan Gregson
United Churches of Langley

"I have found Joe Varing to be hard-working, conscientious, and knowledgeable in the negotiations for the sale of my property. He took care to understand and address any concerns and questions, providing reliable, informed advice and assistance, all without undue pressure. I would not hesitate to recommend his services as a realtor."

Mary Dunn

"With [Joe's] expertise and real estate contacts, he told us when it was a good time to list at the price we wanted. He gave updates on offers presented, followed through on all items discussed before we listed and met our target price. I find Joe easy to talk to and he showed concerns as to what we required from the sale. If you wish to sell your development property I would give him a good recommendation."

Alan & Sandra Abbey

+1-604-565-DIRT (3478)



360-3033 Immel St, Abbotsford, BC V2S 6S2

We're confident we will be of value to you.

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